She may be just shy of a month old, but Palma Wright—daughter of Michelle Keegan and Mark Wright—is already setting trends like a pint-sized fashion icon.
In a heartwarming Mother’s Day post, Fool Me Once star Keegan shared a sweet snap of baby Palma in a custom white knitted cardigan, her name delicately embroidered on the back. The cozy creation, designed by small business Name Knits, has since become the hottest item on the babywear scene—selling out faster than you can say "influencer in the making."
The woman behind the brand, former primary school teacher Brogan, spoke to HELLO! about the whirlwind success sparked by that single Instagram post. “It was a gift—the first time I’ve ever sent one to a celebrity,” she revealed. “I sent it to Mark’s radio station, Heart FM, the day Palma’s birth was announced. I never imagined Michelle would actually post it!”
But post it she did, and the internet responded. Sales exploded overnight, with customers clamoring for the exact white knit worn by baby Palma. “My sales have gone crazy,” Brogan shared. “I usually get them done in a day, but I’ve had to extend the wait because I’m almost completely sold out!”
The cardigan, knitted by a woman named Brooke—who is now working overtime to meet the new demand—has turned Palma into an unexpected baby-style icon. As for Brogan, Palma’s post turned her side hustle into a viral success story. “It’s made a massive difference to my Instagram. I’d set a goal to reach 20,000 followers by the end of 2025, and I’ve already hit it—all thanks to that cardigan.”
From adorable knitwear to skyrocketing small businesses, baby Palma has done what most influencers dream of—before even learning to crawl.