Pashto has around 60 million native speakers and around 35 million people in Pakistan speak the language, yet the Pashto film and drama industry is unable to grow due to poor scripts, indecent content, and piracy.
RINSTRA in collaboration with Classic Broadcasting is producing first-ever Pashto web-series for its digital platform www.rinstra.com
GUDAI is a short form web-series, which addresses the issue of child marriage in society.
The series is written and directed by Bakht Rawan Bakht. The series introduces new and emerging artists from the Pashto community like Manadar Sadiq, Bibi Shereena, Shabana Azmi, Roma and Adnan Bakht in the lead.
Adnan Shaukat, Chief Executive Officer, for Classic Broadcasting, shared his views and said, “Content diversity is a big challenge for the media industry in Pakistan, whereas regional mediums have been sidelined by the mainstream media due to lack of vision by the industry players”.
The series is setting a new milestone for the Pashtu content enthusiasts, both the content creators and consumers.
The poor quality and unrealistic plot have presented a side of Pakhtun culture which is dissonant with the one which many Pakhtuns want to present to the world. Women are objectified and men own both the gun and the girl, a draw for the youth who do have not many avenues for entertainment.
With “GUDAI” RINSTRA and Classic Broadcasting will push the industry for better storytelling and production quality to revive the Pashto film and drama industry, especially for the platform economy.