Beautiful Pakistani actress Zubab Rana posed as an "athlete in wedding attires". Famous Pakistani designer Fahad Hussayn titled his new wedding series as a national sport. The attires are based on the thoughts and the combination where tradition meets modernity, and dreams become reality.
The campaign points to the most common topic in our culture.
The desi households are famous for many things, amazing food, loud celebrations, culturally rich reunions & sports, the most popular being weddings that over time have become our national sport.
Dare we ask the most common topic for discussion in a desi household?
One of the top answers will be “shaadi”. With an entire industry built around it, weddings have become our national sport.
Gamey, competitive, existentially driven weddings are an integral part of our society. Construct, collectively played by opposite parties, with hope for the best future outcomes.
Have a look at the amazing behind-the-scenes of the campaign shoot.
Zubab Rana is a Pakistani television actress. She is known for her role as Aleena in ‘Mere Khudaya’ and as Hania in ‘Bandish’.