Samsung has unveiled its toughest foldable devices and their high specifications at the same prices as their predecessor have already strengthened its lead in the niche market of foldable smartphones.
Samsung, in their event on Wednesday, blew the minds of the consumers with the innovative features and the enormous prices of the Z flip 4 and the Z fold 4 which are USD999.99 and USD1799.99 respectively which were the same as the Z flip 3 and the Z fold 3.
The president and head of mobile experiences said that they have successfully turned a radical project into a mainstream device lineup having millions of consumers worldwide.
The new Clamshell Z flip 4 and the Book-like Z Fold 4 along with the new Galaxy Buds2 pro and the Galaxy Watch5 will be released in the United States, Europe and South Korea and then, later on, will be released worldwide.
Samsung has partnered with the Korean Singers band BTS and has appointed them as brand ambassadors for their new arrivals.
According to analysts, the consumers are spending less on phones and the smartphone market is shrinking but it is somewhat the opposite for the foldable phone market as their form factor, beefy screens and mobility attract the interest of the buyers.
The counterpoint forecast says that Samsung’s share in the foldable market was around 62% in the earlier half of 2022, which will now raise to 80% after the new releases.