Gilgit Baltistan (GB), Pakistan’s northern gem, has been ranked 20th among the BBC's 25 best travel destinations for 2025, praised for its breathtaking landscapes, rich environment, and remarkable travel experiences.
The prestigious list, curated with insights from BBC travel journalists and organizations like the United Nations World Tourism Organization, Sustainable Travel International, and others, celebrates destinations prioritizing sustainability and eco-conscious tourism.
According to the BBC, Pakistan’s efforts to promote responsible tourism have positioned the country as an emerging destination for eco-conscious travelers.
The launch of Salam Pakistan, the nation’s first-ever national tourism brand in 2023, has further enhanced its appeal by simplifying travel through a digital platform that enables e-visa applications and bookings.
Gilgit Baltistan, often referred to as "heaven's gate," is renowned for its lush valleys, pristine lakes, and glacial waterfalls. The region’s unique attractions include the fragrant cherry blossoms and apricot orchards of the Hunza Valley, the UNESCO-listed Deosai Plains, and the mirror-like lakes reminiscent of Shangri-La. These natural wonders, paired with the region's cultural richness, make it a top destination for global adventurers.
Dominica topped the BBC’s list, earning recognition for its innovative marine conservation efforts, including ethical whale swimming experiences.
Japan’s Naoshima secured the second spot, celebrated for its contemporary art and architectural landmarks, such as Yayoi Kusama's iconic Pumpkin sculpture.
Pakistan’s inclusion in the list reflects a growing global interest in its northern regions and highlights the country’s potential to become a hub for sustainable tourism. Gilgit Baltistan's recognition by the BBC is expected to draw more international visitors, boosting its travel industry while preserving its natural and cultural heritage.
Furthermore, other destinations on the list are as follows:
The Dolomites, Italy.
Greenland.
Wales.
Western Newfoundland and Labrador, Canada.
Tucson, Arizona, US.
Western Australia.
Sri Lanka.
Panama.
Rif Mountains, Morocco.
Bradford, England.
Jordan.
Haa Valley, Bhutan.
Hawaii, US.
Uzbekistan.
Haida Gwaii, Canada.
Emerald Coast, Nicaragua.
Isle of Man.
Pakistan's Gilgit-Baltistan region.
Azores.
Kansas City, Missouri, US.
Bolivia.
Botswana.
Oslo, Norway.