News

TikTok suspends rewards programme after EU probe

By AFP

April 24, 2024 09:39 PM


Twitter Share Facebook Share WhatsApp Share

TikTok on Wednesday announced the suspension of a feature in its spinoff TikTok Lite app in France and Spain that rewards users for watching and liking videos, after the European Union launched a probe.

The popular video-sharing social media platform, owned by Chinese company ByteDance, said the suspension would remain  "while we address the concerns that they have raised".

The European Commission's top tech enforcer, Thierry Breton, said the EU investigation would continue, stating: "Our children are not guinea pigs for social media."

TikTok Lite arrived in France and Spain -- the only EU countries where it is available -- in March. Users aged 18 and over can earn points to exchange for goods like vouchers or gift cards through the app's rewards programme.

TikTok Lite is a smaller version of the popular TikTok app, taking up less memory in a smartphone and made to perform over slower internet connections.

The European Commission on Monday announced an investigation into TikTok Lite, and threatened to have the rewards programme suspended, raising concerns about the risk to users' mental health.

The commission demanded TikTok provide more information by a Wednesday deadline, along with any defence against the threatened suspension.

Breton said in a statement that "our cases against TikTok on the risk of addictiveness of the platform continue".

"We suspect that this (rewards) feature could generate addiction and that TikTok did not do a diligent risk assessment and take effective mitigation measures prior to its launch," he said.

The probe is the EU's second against TikTok under a sweeping new law, the Digital Services Act (DSA), that requires digital firms operating in the 27 nations to effectively police online content.

In February, the commission opened a formal probe into TikTok over alleged violations of its obligations to protect minors online.

 TikTok squeezed 

TikTok is also under pressure across the Atlantic.

A bill to ban TikTok cleared the US Congress after the Senate on Tuesday approved legislation requiring TikTok to be divested from ByteDance.

TikTok's CEO, Shou Zi Chew, said the company would fight the law -- which he said amounted to a ban -- in US courts.

The European Commission has refused to comment on the United States' move. Instead it has focused on the EU's legal arsenal to bring big tech into line with its rules.

The move against the TikTok Lite rewards scheme was the latest instance of the EU flexing that legal muscle against online platforms.

It is also investigating tech billionaire Elon Musk's X, the former Twitter, over alleged illegal content.

TikTok Lite users can win rewards if they log in daily for 10 days, if they spend time watching videos (with an upper limit of 60 to 85 minutes per day), and if they undertake certain actions, such as liking videos and following content creators.

TikTok is among 22 "very large" digital platforms, including Amazon, Facebook, Instagram and YouTube, that must comply with stricter rules under the DSA since August last year.

The law gives the EU the power to hit companies with heavy fines as high as six percent of a digital firm's global annual revenues. Repeat offenders can see their platforms blocked in the EU.


AFP


Most Read

  1. 20 passengers perish in Chilas bus plunge 20 passengers perish in Chilas bus plunge
  2. Daughters defend Bushra Bibi Daughters defend Bushra Bibi
  3. Pakistani-origin woman laid off by Elon Musk gives emotional reaction Pakistani-origin woman laid off by Elon Musk gives emotional reaction
  4. Pakistan's historic moon mission aboard China rocket blasts off Pakistan's historic moon mission aboard China rocket blasts off
  5. The Great Indian Kapil Show: Astonishing per-episode fees of cast revealed! The Great Indian Kapil Show: Astonishing per-episode fees of cast revealed!
  6. And they lived happily ever after! Ishq Murshid's last episode sparks joy among fans And they lived happily ever after! Ishq Murshid's last episode sparks joy among fans

Opinion

  1. PM Shehbaz Sharif, WEF and Pakistan
    PM Shehbaz Sharif, WEF and Pakistan

    By Naveed Aman Khan

  2. Employing global best practices in Pakistan-Saudi ties
    Employing global best practices in Pakistan-Saudi ties

    By Nasim Zehra

  3. PML-N smashed PTI in by-polls
    PML-N smashed PTI in by-polls

    By News Desk

  4. Riding the Digital Wave: How Technology is Rewriting the Script of Economic Prosperity
    Riding the Digital Wave: How Technology is Rewriting the Script of Economic Prosperity

    By News Desk

  5. Tax on solar energy: Govt's misplaced priorities favour powerful stakeholders over people welfare  
    Tax on solar energy: Govt's misplaced priorities favour powerful stakeholders over people welfare  

    By Manzoor Qadir

  6. Legacy of Indian military subjugation in Kashmir
    Legacy of Indian military subjugation in Kashmir

    By Dr Ghulam Nabi Fai