In successfully recreating the singer's attire, Mohsin Naveed Ranjha has created hype about the latest fashions with a traditional flavor. The designer is launching its new collection of clothing 'Aik Shaam Nigar Ke Naam' unstitched Festive volume'22 collection named Zarlish.
Actress Syra Yousuf to get 'inspired' by Noor Jahan, Iqbal Bano and Reshmais being featured by the designer as the face of the collection.
It titled his outfits after well-known artists including "Noor Jahan," "Iqbal Bano," and "Reshma Jee." Their attire reflects the traditional culture and 1990s fashion trends.
Syra Yousaf's Noor Jahan-inspired attire brings back memories for online users of the time when Noor Jahan ruled Pakistan's music industry. Even though the gharara is contemporary, everyone is reminded exactly of Noor Jahan by Syra's hairstyle, makeup, and the way she carried herself.
The designer is fully aware of the necessity to teach today's generation about the lives of legendary performers. Reshma Jee's narrative has been captioned as: “Singer Reshma Jee’s folk repertoire is rooted deeply in Pakistan’s cultural psyche. Her songs which were often pathos-laden, melancholic and heart-wrenching – had an honest and melodic beauty. Singing without any classical training, she went from singing at the shrine of Lal Shahbaz Qalandar in Sehwan, Sindh at age 12 to singing a whole catalogue of folk songs for Pakistan Radio, many of which later graced Lollywood and Bollywood movies as soundtracks. Her earnest demeanor and raw talent were a gift of divine bounty”.