Famous model turned actress Saheefa Jabbar Khattak has launched her own clothing brand titled ‘Evervanna’.

Taking to Instagram, she announced the exciting news with her fans and wrote: “I’m really excited and happy to share something very close and dear to my heart. Months of hard work, creative planning and excellent craftsmanship have gone into designing my very own fashion label, Evervanna.”

Khattak shared that the idea behind the brand was “to use my personal style and preferences to create a line of clothing with one of a kind designs, accessible to everyone”.

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“Evervanna is in part an extension of my experience in Pakistani fashion, and I believe the first line exhibits a new direction for streetwear. My experiences as a fashion curator over the years has left me encouraged, this collection in part does follow the imagination, creativity and style of my favoured international designers,” continued Khattak.

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“Being able to launch Evervanna is a proud moment and I’m thrilled to share it with everyone. I hope you take to the label and wear it, own it and find yourself in my clothes” she concluded.

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Evervanna offers a vast range of clothing options from casual wear to office wear, as well as traditional clothing. The brand caters to both men and women.