Marketing is a science, an art, a professional capability that enables you to market yourself or a product. And innovation is one of the basic requirements so that you or your product looks different and becomes attractive for the target audience. It applies to everyone, there is no exception, not even beggars.

Here is a short story about a beggar in Nawabshah who, according to 24NewsHD TV channel, reached the office of an EXEN of HESCO (Hyderabad Electric Supply Company) while riding a horse.

After noticing a video clip about this episode, 24NewsHD contacted the office where it was informed that the staff members panicked after seeing a horse-rider at the main entrance.

Ghulam Nabi – one of the staffers – said the horse-rider forced his way into the premises even though he was asked to leave the pet animal outside. He was a beggar, he said and added that they later forced him to leave the premises.

Whether just a stunt or he was a professional beggar, the question is what inspired him for this adventure. Maybe it were the stories about a dream prince arriving suddenly only to fall in love with a damsel or a hero on the back of a horse conquering everything falling in his way.

Notwithstanding the motive, it is clear that this person would get attention and fame after this video going viral on social media.