Atif Aslam launches Borderless World to promote music on global stage
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Superstar singer and global sensation Atif Aslam has launched his own music programme titled Borderless World aiming at music promotion on global stage. Speaking at the ceremony, the singer said: “This will be a realm without creative boundaries where dreams transcend borders.”
The launch event, held at a cinema in Lahore on Friday, saw participation from notable personalities including singers Sahir Ali Bagga and Bilal Saeed, actors Hamza Ali Abbasi and Saba Qamar, as well as model-actor Emmad Irfani and host Anoushey Ashraf.
Acclaimed filmmakers Bilal Lashari and Ammara Hikmat, alongside singer Shae Gill, also expressed their support for the initiative. Borderless World promises to redefine the creative landscape by fostering artistic collaboration and supporting emerging talent on a global scale.
Previously, The ‘Doori’ singer called the upcoming programme his way of “giving back to the industry and to all of you, who have been my biggest support through every step of this journey.”
He added, “Get ready for brand new music, epic music videos, that will bring a fresh wave to the music scene. I can’t wait for you all to experience this with me!” During a YouTube live session — which saw overwhelming traffic, causing the video to freeze at times — Aslam shared his inspiration behind the project.