News

Higher prices boost Coca-Cola sales despite Middle East hit

By AFP

February 14, 2024 10:20 AM


Representational image

Higher prices and volumes helped boost Coca-Cola sales despite consumer weakness in some markets and a hit from the Middle East war, according to company results releases Tuesday.

Revenues for the soda giant rose seven percent from the year-ago level to $10.9 billion, reflecting a two percent rise in volumes and nine percent increase in price/mix, a category that includes retail venue and product size, in addition to sticker price.

Profits dipped three percent to $2.0 billion.

Chief Executive James Quincey described consumers in North America as "holding up well," although he acknowledged "a little softening" through 2023 in the United States due to persistently higher prices that have pressured low-income shoppers.

But economic indicators have strengthened again in early 2024 and consumers "are starting to feel like the money coming is starting to contain and get ahead of the inflation," Quincey said during an earnings conference call.

Quincey said consumers in Europe remain "cost conscious," while the macro environment "remains uncertain" in Africa and China.

The ongoing conflict in the Middle East dented volume growth by about one point in the fourth quarter, said Chief Financial Officer John Murphy.

Coca-Cola projected 2024 revenue growth of six to seven percent when foreign exchange and the effect of acquisitions are excluded.

Shares of Coca-Cola dipped 1.2 percent in afternoon trading.


AFP


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