Taylor Swift's 10th album 'Midnights' crashes Spotify
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Taylor Swift's 10th album "Midnights," marking a gradual return to pop for the US singer-songwriter, sparked an online fan frenzy following its witching hour release on Friday -- and crashed Spotify in the process.
Swifties from the United States to France and Britain were forced to wait patiently for hours to get their first earful of Swift's latest sound on the streaming platform -- released at the stroke of midnight.
The album's 13 songs tell "the story of 13 sleepless nights scattered throughout my life," Swift explained on Twitter.
Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21. Meet me at midnight.
— Taylor Swift (@taylorswift13) August 29, 2022
Pre-order now: https://t.co/jjqUNkphuG pic.twitter.com/Fh96zK8vro
Together, they form "a full picture of the intensities of that mystifying, mad hour."
Once all Spotify issues were resolved -- mostly within the hour -- enthusiasts discovered melodies set to an electro-pop beat, complete with synths, dubstep-inspired rhythms and a more androgynous side to Swift's vocals.
How did I get this lucky, having you guys out here doing something this mind blowing?! Like what even just happened??!?! https://t.co/7kDKDrBwiD
— Taylor Swift (@taylorswift13) October 21, 2022
The 32-year-old, who began her career in country before shifting to pop and becoming a megastar, abandons her more recent indie-folk vein in the new album.
The pop sound marks a departure from "Evermore" and "Folklore," her two previous albums which were written during the pandemic, the latter of which won Album of the Year at the 2021 Grammys.
The Anti-Hero video is HERE, which I wrote and directed. Watch my nightmare scenarios and intrusive thoughts play out in real timehttps://t.co/3ieastDifu pic.twitter.com/h5mpzVLKDY
— Taylor Swift (@taylorswift13) October 21, 2022
In "Midnights," which includes the smooth vocals of Lana Del Rey in the duet "Snow on the Beach," Swift evokes a certain dreamy mystique, complete with nighttime ruminations -- her reflections on growing older and the complications of love.
For the most part the midnight album has bewitched critics.
Surprise! I think of Midnights as a complete concept album, with those 13 songs forming a full picture of the intensities of that mystifying, mad hour. However! There were other songs we wrote on our journey to find that magic 13.https://t.co/jjqUNkpPke pic.twitter.com/LKI3GmpPRF
— Taylor Swift (@taylorswift13) October 21, 2022
It was warmly received by The Guardian which called it a "cool, collected and mature" compendium, "packed with fantastic songs."
One caveat, however, has been its lack of a catchy title song: "It's hard to spot anything that sounds like a smash hit on Swift's third muted collection in a row," The Independent newspaper lamented.
Midnights teaser trailer tonight during the 3rd quarter of Thursday Night Football on @primevideo so … meet me there? pic.twitter.com/hr8ii9Oinj
— Taylor Swift (@taylorswift13) October 20, 2022
https://taylor.lnk.to/taylorswiftmidnights
Here’s the teaser trailer for the videos I’ve made for Midnights 🌌 Thank you @amazonmusic for premiering this, the first video for Anti-Hero will be out tomorrow at 8am ET. And Midnights will be here SO SOON!!!https://t.co/jjqUNkpPke pic.twitter.com/xzmqXa5Cqy
— Taylor Swift (@taylorswift13) October 21, 2022
True to Swift form, the songstress had a surprise up her sleeves for her loyal fans.
She released an extended 20-song version at 3:00 am on the East Coast titled "Midnights (3am Edition)."
The seven extra ballads, she said, were "songs we wrote on our journey to find that magic 13."