Apple’s major event "It's Glow Time," will be held on Monday, September 9, 2024. One of the most awaited tech events of the year is Apple's September event, which is known for revealing the newest iPhone models.

Here's a thorough overview of what to expect, including start time, viewing instructions, and expected announcements.

Event Date and Start Time

Date: Monday, September 9, 2024

Time: 1 p.m. EDT / 10 a.m. PDT

Location: Apple Headquarters, Cupertino, California

What to expect?

At Apple's upcoming "It's Glow time" event on September 9, fans can expect some exciting announcements. The spotlight will likely be on the latest iPhone models, with Apple expected to unveil at least four new iPhones with possibly in new colours to appeal to a wider audience. The event will also provide updates on IOS 18, which was previously previewed at the Worldwide Developers Conference in June 2024.

Additionally, the event may also feature updates to the Apple Watch including new models or software enhancements, making the Apple Watch even more functional and appealing to users.

How to watch the Apple event:

You can watch "It's Glow Time" event live from your home, as Apple will stream it online for a global audience. The event will be available to watch live on Apple’s YouTube channel, the official Apple website, and through the Apple TV app on your devices.
While details about future Apple events in 2024 are still under wraps, the company typically hosts an October event focused on Macs and iPads.

Future Apple events:

Details about future Apple events this year are still unknown. However, since Apple already hosted an iPad focused event in May, further updates to the iPad lineup are less likely this year. Still, the October event might bring new MacBook models or other exciting surprises from Apple’s product lineup.